The Summer Eventia 2008
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6-8th July 2008 |
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The Summer Eventia 2008 – Conference Programme
Sunday 6 July
13:12 Charter train departs London Euston
14.15 Charter train departs Milton Keynes
Charter train sponsored by Accor Hotels and Pullman Hotels and Resorts
15:00 Registration opens
16.30 Charter train arrives Manchester Piccadilly
19.00 Bar opens, The Lowry Hotel, a part of the Rocco Forte collection
19.45 Welcome reception and BBQ buffet
23.00 Evening closes
Monday 7 July – DAY ONE
07:00 Registration opens
08.30 Conference begins – Welcome by Eventia, introduction of facilitator: Neil Jones, Avantgarde
08:40 Keynote Speaker: Roger Martin-Fagg, Client Director Henley Management College. The UK Economy: Soft landing, Recession or Full-blown Depression?
09.40 Economic Impact on Marketing Spend: The Bellwether Report and its Implications for Experiential Activity - Neil Jones, Avantgarde
10:30 Refreshment break
11.00 Panel discussion: The View at the Coalface - the Buyer, Agency and Hotelier perspective - Nick Bender, Maritz; Jeremy Petty, Yellowcom; Denise Macdonald, IHG
12:30 Lunch – sponsored by ‘Where the World is Your Oyster’
13:30 Workshops
Where the World is Your Oyster**10 min appointments **The National Tourist Office collaboration ‘Where The World Is Your Oyster’ will be promoting their countries’ attractions though a series of one-to-one appointments with hosted buyers. A not to be missed opportunity to hear clear, impartial useful advice from representatives from the most sought after event destinations.
The Changing Regulatory Landscape – and What it Means for your Business - John Greenway, MP; John Hooker, Consultant; Brian Kirsch, Event Assured
CSR in 2008: The latest thinking in sustainable event planning - Michael Luehrs, MCI; Hugo Kimber, The Carbon Consultancy
14:15 Workshops
Where the World is Your Oyster* **
Working with Agencies: How Partners can Support the Pitch Process - Caroline Hill, Universal CIT; Tina Morris, AddingValue
Translating Business Objectives into Effective Event Format and Content - Chris Elmitt, Crystal Interactive; Neil Jones, Avantgarde
15:00 Refreshments - sponsored by ‘Where the World is Your Oyster’
15.30 Workshops
Where the World is Your Oyster* **
Working with Agencies: The Latest Client-Agency Trends and how they Impact on our Partners - Nigel Cooper, Motivcom; John Walker, Oxford International
Where the World is Your Oyster* **
16.15-17.00 the following 3 workshops will run concurrently at this time:
Technology Update: Innovations in Event Support - Ray Elmitt, Crystal Interactive; Stijn Paridaens, Meetings Support Institute; Sam Smith, Spotme
Directional Negotiation: Win-win - Lose-lose - Bob Harvey, Messages into Words
Procurement from Both Sides of the Fence - Peter Rand, Zibrant; Richard Parker, Pfizer
17:10 Events Room 101
17:45 End of business sessions
19:15 Coach departure for Dinner and Entertainment at The Monastery
23.00 Carriages
Tuesday 8 July – DAY TWO
09:00 Introduction to Day Two – Neil Jones, Conference Facilitator
09:30 Partner Appointments and Keynote
Partner Appointment Sessions, 4 per hour, 10 minutes each. A series of one-to-one appointments with hosted buyers in a calm, relaxed and focused business atmosphere
Keynote session: The Great Rate Debate - Mike Ford, Universal CIT; Leigh Jagger, Banks Sadler
10:30 Refreshment break
11:00 Partner Appointments and Workshops
Partner Appointment Sessions
How to Plan for Safe Events and Manage Risk - Andy Jarosz, Docleaf; Steve Kearney, SK Consulting
Local Heroes: How Destinations can Contribute to an Event’s Success - Jonathan Cohen, Visit Denmark; Sue Stuart, Edinburgh Convention Bureau; Michael Wyrley-Birch, TRO
12.00 Partner Appointments and Keynote
Partner Appointment Sessions
Keynote session: The Next Generation – Engaging Employers in Events Education - Randle Stonier, AddingValue; Glenn Bowdin, Leeds Metropolitan University; Jamie Benedict, River Marketing; Catherine Feeney, Manchester Metropolitan University; Natasha Schofield, Student; Rob Allen, TRO
13:00 Conference closes
13.10 Coach dispatch for charter train to Milton Keynes and London Euston.
13.41 Train departs Manchester Victoria
16.55 Arrival at Milton Keynes
17.51 Arrival at London Euston
The organisers reserve the right to make changes to the programme without notice.
Details of the Plenary Sessions/Workshops and Who should attend
Plenary sessions
Roger Martin-Fagg: Keynote overview
Roger Martin-Fagg, Client Director at the School of Growth, Innovation and Enterprise, Henley Management College and an expert in macroeconomics, strategy and business acumen, will reveal whether the UK economy is moving towards a soft landing, a recession or a full-blown depression.
In providing an economic outlook for the next three years, Roger Martin-Fagg will enable delegates to understand its likely impact on their business.
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Economic Impact on Marketing Spend
The Bellwether Report is revered within the marketing community as a quarterly indicator of corporate media spend. In 2008 for the first time it shows where live events sit within the marketing mix, enabling us to track the rise (or fall) in popularity of experiential activity. In this session, a representative of the Institute of Practitioners in Advertising (IPA) introduces the report and offers insights into corporate spending decisions in the face of a cooling economy.
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Panel discussion: The View at the Coalface – the Buyer, Agency and Hotelier Perspective
This session will reveal emerging spending patterns from within the events industry itself. Speakers with direct experience of corporate booking activity will explain to what extent budgets are being affected by economic fluctuations, and how the sector is responding.
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Events Room 101
Treading in the footsteps of the popular television programme, Room 101, we invite a group of our industry’s highest-profile personalities to share with us their own particular pet hates. We, the audience, will decide which of the named and shamed people, practices and prejudices should be banished to the sin-bin forever.
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Keynote session: The Great Rate Debate
As the events industry strives towards greater professionalism, we hear from the purchasing community that there is widespread confusion over agency charging models. This fully interactive session, led by Universal CIT Managing Director Mike Ford, will examine and evaluate a range of pricing methods, in an attempt to sow the seeds of a future industry standard.
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Keynote session: The Next Generation – Engaging Employers in Events Education
Founding Partner of sales and communications agency AddingValue, Randle Stonier, will challenge industry colleagues and university educators alike to join forces in setting the essential educational benchmarks that will produce a smart and skilled new generation of events professionals.
A panel comprising employers, university educators and former event management graduates will then discuss the ways in which industry can engage with higher education to continue raising the bar on the content, direction and development of event graduates.
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Workshops
1. The Changing Regulatory Landscape – and What it Means for your Business
An overview of the new legislation, and detailed explanations of how it impacts on the events industry supply chain. Everything you need to know about your duty of care to delegates and participants – both from an agency and partner perspective.
Who should attend?
All those responsible for delivering event services (agencies and suppliers) to corporate clients.
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2. CSR in 2008: The latest thinking in sustainable event planning
One year after the launch of Eventia’s One Future carbon reporting, carbon reduction and offset management programme, we look at what agencies and partners are doing to minimise the carbon footprint of both their companies and the events they produce – and we hear how the corporate sector is addressing CSR issues.
Who should attend?
Senior and executive event planners from agency and partner organisations.
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3. Working with agencies (1) : Latest update on client agency trends and how they impact on partners
Returning to one of last year’s most popular sessions, two agency representatives reveal the key drivers that are affecting their clients’ businesses in 2008, and share with the audience their insights into meeting changing client needs throughout the supply chain.
Who should attend?
Event service providers having sales and new business client responsibilities
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4. Translating Business Objectives into Effective Event Format & content
Many organisers are so preoccupied with logistical delivery that they have lost sight of the original reasons for holding their events. This session will demonstrate how to identify real event embedives that convert into measurable evaluations. It will also focus on structuring event content for maximal delegate retention.
Who should attend?
Senior agency executives having the responsibility of influencing event planning decisions.
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5. Working with agencies (2): How partners can support the pitch process
Most partner organisations contribute towards the pitch process without ever having the opportunity to see a proposal, or achieve an understanding of the background and embedives of the events they will ultimately service. Two agency heads open the door to the world of RFIs and RFPs, client briefs and tenders, to show what winning (and losing!) business is all about.
Who should attend?
Event service providers and executive-level agency staff
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6. Technology update – innovations in event support
Last year’s Summer Eventia revealed some of the ways in which audiences are getting and staying connected – before, during and after events – via the latest technological applications, from online communities to digital pens and electronic badging. This year’s fully interactive update will also invite audience members to set the agenda for Eventia’s full-day technology forum, scheduled for later in the year.
Who should attend?
Senior agency executives having the responsibility to influence event planning decisions.
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7. Directional Negotiation: Win-win or lose-lose?
The win-win, lose-lose approach may be fine if you can afford to be ruthless, but most of us negotiate with the very people with whom we need to maintain an ongoing business relationship. What are the rules for successful negotiation and how can you reach a solution that works for both partners and avoids deadlock?
Who should attend?
Client-facing agency staff having an interest in reporting event outcomes.
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8. Procurement - from both sides of the fence
Dialogue between the events industry associations and the Chartered Institute of Purchasing and Supply (CIPS) led to the creation in 2007 of a best practice guide for purchasing events services. One year on, this session examines the agency-procurement relationship to reveal how each side can learn from the other to further enhance the processes of supplier selection, managing the pitch process and measurement and evaluation.
Who should attend?
All those who wish to gain a better understanding of the procurement process.
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9. How to manage risk and plan for safe events
This session shows how risk management must enter the planning of every kind of event, from an international convention to a corporate party. Delegates will hear about their duty of care and the legislation that underpins their responsibilities as organisers and service providers. They will learn how to identify and manage potentially hazardous situations, keeping their staff, guests and members of the public safe – and themselves out of jail.
Who should attend?
Agency and event service providers at every level of seniority.
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10. Local heroes: how destinations can contribute to an event’s success
How do you tell the difference between a Destination Management Organisation, a convention bureau and a tourism department, and more importantly, which of them can help take the pain out of planning an event in an untried city? A discussion from three perspectives will shed a good deal of light on the subject.
Who should attend?
Agency staff responsible for operational aspects of event planning.
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Thankyou to our venue partner
Thankyou to our sponsors
Thankyou to our media partners
