Anne Lise Kjaer
Founder and Director, kjaer global
Anne Lise Kjaer’s exceptional eye for social trends enables her to translate fledgling concepts into commercial business propositions. Her insight into every area of futures has given her a worldwide client base and a unique ability to engage and inspire her audiences.
Her pan-European career began in the trends forecasting business – via her native Denmark, Paris and Hamburg – and led eventually to London, where kjaer global’s philosophy was further developed.
Kjaer’s client base numbers over 100 international corporations, an A-Z of world leaders including IKEA, Puma, Masterfoods, Sony and Toyota. Her talent is to create clarity out of the many and complex micro trends that are continually emerging. Her company builds up a complete multidimensional picture of the next generation of consumers – and their must-have products and services.
“We are surrounded by conflicting trends, yet so many of them will fall by the wayside. So the key – as never before – is to view the future consumer not as mere end-user, but as a dynamic part of your business growth” says Kjaer.
