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Aileen Reuter

Marketing Director, Grass Roots

In my role I am responsible for the corporate marketing of the Grass Roots meetings, events and communications division internationally. I joined in 1995 and was responsible for the re-brand of four disparate businesses to Grass Roots in 2008/9. Prior to joining Grass Roots I spent 10 years in marketing within the automotive and petroleum sectors, including running my own marketing services company.

Protecting our environment is an issue very close to my heart and up until recently I was an Eventia Board member leading the Corporate Responsibility Committee for almost four years.  My aim with this working party was to provide practical tools and resources to help the industry organise responsible value-led events that have a positive social impact on people and minimal impact on the environment.  Today as an Eventia Ambassador I stay in touch with this team and support as required. 

In my free time I’m kept more than busy with her young son, but find time to fit in a regular book club and Bosu classes. I also love to catch up with friends over a good meal and glass of Sauvignon Blanc.

  • International Confex
  • Canada Tourism Commission
  • Active Events
  • Event Assured

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