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Eventia Embraces Digital Age by Appointing Technology Partner

Eventia has appointed ActiveEvents, a division of the Active Network, as its technology partner following an industry wide competitive pitch.

ActiveEvents is among the world’s leading providers of integrated event technology solutions and the partnership will see the two companies working together to incorporate this technology into Eventia’s member communications. 

Eventia’s CEO Izania Downie said: “ActiveEvents has been appointed because of their extensive strategic and technology experience within the global events industry.  Events are staged to enable interaction and ActiveEvents’ vision of how technology can be harnessed to engage audiences adds value to this core philosophy. 

Our industry is at a tipping point in its understanding and adoption of technology.  The events industry is evolving and there is an ongoing debate around the fusion of digital and live. We believe the power of one-to-one human interaction will never be replaced but we must embrace the digital media age and understand its role within the fast paced evolving media mix.  ActiveEvent’s blend of technologies will be used to deliver value to our members and improve the way we engage with them.

Having access to the ActiveEvents strategy team will also give our members advice and thought leadership on technology previously not available and help develop the future of the industry.” 

Anthony Miller, director of strategy and business development ActiveEvents EMEA said: “For the past ten years we have been providing online registration and event management solutions to help improve the efficiency and effectiveness of event programmes for some of the largest technology companies in the world. As the pre-eminent voice in the events industry, Eventia’s desire to work with us is a compliment and a valuable endorsement of our vision.   Our aim is to provide technology and supporting strategies which add value to all stakeholders and demonstrate how technology can be used to evolve this interaction through online communities, new media channels and cutting edge technologies." 

Further developments will be announced throughout 2010.

Picture right: Izania Downie, CEO, Eventia and Anthony Miller, Director of Strategy and Business Development, ActiveEVents EMEA