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UK Events Market Trends Survey (UKEMTS) Research 2010

What is the UK Events Market Survey?

For the past 16 years, estimates for the size and value of the UK’s conference and business events sector have been based on annual research undertaken among meeting and event venues countrywide. Now known as the ‘UK Events Market Trends Survey’, work on the 2010 research was launched on 25 January 2010.

How can you get involved?

All UK event venues that meet the minimum criteria (namely, have at least three meeting rooms with a minimum capacity of 50 theatre-style seating in their largest room) are urged to participate in the research. Those doing so will receive a complimentary personalised report benchmarking their performance against similar venues. They will also be able to purchase a copy of the full report (due for publication in May/June 2010) at a discounted price.

The research asks venues to provide data on their conference and events business during the calendar year 2009, and includes questions on the number of events held, rates achieved, event duration and size, client type, together with projections for 2010.

The questionnaire is available in two formats:

• As a Word document
• Online

The deadline for venues to participate and complete the questionnaire is 2 April 2010.

If you have any questions about the research, please contact Tony Rogers (tel: 07887 596727 or email: tony@tony-rogers.com) or Sarah Malkin (tel: 0121 212 1400 or email: sarah.malkin@eventia.org.uk ) who will be pleased to assist.