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Rob Allen

TRO, CEO, Chairman

A Cambridge Graduate who subsequently gained an MBA, Rob Allen joined TRO in 1996, having previously held senior positions with major advertising and promotions agencies. TRO has gone on establish itself as a major player in the events sector.

TRO, formerly known as The Russell Organisation, specialises in live events and integrated marketing communications, spanning both the B2B and B2C market sectors. A consistent award-winner since 1996, the agency has amassed nearly 60 awards and commendations for event management, logistics and creativity.

TRO became an Eventia member two years ago and Rob joined the Board of Eventia last year. He had previously felt frustrated with industry associations that failed to adequately span the breadth of the events industry. He wants Eventia to continue to grow and to fulfil its promise to represent a broader church.

Education and professional development are very close to Rob's heart. He took TRO through the Investors in People accreditation and was one of the first Directors in the UK to receive the IOD designation Chartered Director. Rob is particularly interested in events industry education at pre-employment stage. He hopes to reinforce the connections that Eventia has established with universities and other academic institutions.

Ultimately Rob wants to play his part in helping the events sector stand toe to toe with other forms of marketing communication.

  • International Confex
  • Canada Tourism Commission
  • Active Events
  • Event Assured

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