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  • University of East London

    Ms Cynthia Zhuang
    T. +44(0)2082236651
    F. +44(0)2082233395
    Docklands Campus
    4-6 University Way

    E. c.zhuang@uel.ac.uk
    W. www.uel.ac.uk

BA (Hons) Events Management

About the programme

Why Events Management?
This established and challenging programme provides both essential management theory and practical knowledge of event, exhibition and conference organising fields. It is relevant for work within companies that conceive, plan and deliver such events, and is also useful for a career in the arts, culture, heritage tourism, retail and leisure industries. With a clear focus on practical work and transferable skills, the degree culminates in a project where you design, plan and organise a live event.

Programme structure
The programme has a common first year and introduces essential management themes, including market and competitive analysis of the industry and the objectives, evaluation and impact of events. After that there is a range of modules to support your interests and career plan. Assessment is by a combination of coursework, presentations and examinations, with a final year project where students plan, deliver and evaluate a live event.

Added Value
The programme provides practical as well as theoretical knowledge, with a clear focus on entrepreneurship.

  • There is an optional work placement between years 2 and 3 and the chance to study for a semester at a partner institution in Europe or the USA.
  • It is also available as a Major, Joint or Minor award, giving you the flexibility to develop skills relevant to your interests and career plan.
  • Group projects throughout the programme provide opportunities to develop valuable team-working and leadership skills.

A programme for students who enjoy…

  • Developing practical event planning skills.
  • Creating concepts both individually and in groups.
  • Learning a broad range of project management, finance and marketing skills
  • Acquiring knowledge relevant to a dynamic and evolving sector.

Career opportunities
These include conference and exhibition; planning, facilities management; arts, culture and heritage, leisure, sport and entertainment; and music management. This programme is also designed to assist students who want to set up their own events business or work in a freelance or consultancy capacity.

Strategic Partners

  • IVCA
  • ITM
  • HBBA

Industry Partners