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Summer Eventia 2011 delegates raise almost £4,000 for charity during successful and insightful event in Welsh capital

Cardiff rolled out the red carpet for the Summer Eventia 2011 as almost 200 delegates raised £1,950, an amount to which MIMN (Meetings Industry Meeting Needs) has agreed to match fund giving a total contribution of £3,900 for local charity Tŷ Hafan.

During two nights of educational insight, break-out seminars, networking and entertainment in the Welsh capital, delegates raised the money via a charity auction. 

Summer Eventia 2011, hosted by association Vice Chairman Simon Hughes and moderated throughout by Crystal Interactive Managing Director Chris Elmitt, took place at The Mercure Holland House Hotel on the 27th and 28th June. Evening activity, which saw delegates participate in a singing workshop run by choir quartet ‘Only Men Aloud’, took place at the city’s new £22.5m Royal Welsh College of Music and Drama. 

A stimulating plenary programme was opened by Hamish Pringle, Director General of the Institute of Practitioners in Advertising. Hamish shared his insightful views on where events sit within the overall media flow and how to sell the medium based on its key effectiveness drivers. 

Hamish was followed on stage by Cisco Live, Global Marketing Manager, Staci Clark and Active Network Events, Global Strategic Director, Anthony Miller who spoke about using live and digital to create increased interaction between events and their communities. 

Break-out seminar sessions across both days of Summer Eventia 2011 focused on the digital channels of social media, mobile and virtual, as well as key industry topics such as sustainability, the Bribery Act and adding value for less budget. 

A panel of Olympic sponsors, which included Stephen Vaughan, Managing Director of Thomas Cook's London 2012 Partnership, Ben Atherton, London 2012 Programme Manager for Cisco, Nick Grandvoinet, Vice President Sales at Intercontinental Hotels Group and Steve Girdler, director of London 2012 Partnership for Adecco, discussed their brand activity for London 2012 during the first afternoon of the event. 

Whilst on the morning of day two, corporate planners, Sharyn Hadfield, Global Head of Events for Linklaters and Emma Nielsen, Deputy Head of Events at Barclays, joined Cisco’s Staci Clark on stage to respond to agency gripes about the pitch process, which had been aired during the final conference session of day one. 

Eventia Vice Chairman Simon Hughes says: “We set ourselves some high targets regarding the level of content we felt was required and I’m delighted to say that the delegates responded to our efforts and really engaged with the offering. The 2011 Summer Eventia provided some fascinating insight and gave delegates real food-for-thought and practical advice, with which to return to their daily working lives. Everyone agrees it was a great success and a big thank-you goes to the city of Cardiff for its hospitality and for making us feel so welcome.”

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