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Summer Eventia Programme 2010

Sunday 4 July     

From 14:00 Registration and check-in
16:00 – 17:00 Hosted Guest Afternoon Tea
18:00 – 19:00 Virgin Drinks Reception
19:00 Welcome Reception at SECC
23:00 Evening closes       

Monday 5 July  
Financial, Business and Economy     

07:30 Registration opens
09:00 Conference opens – Welcome and Introduction by Eventia
09:45 Keynote Presentation: Economic prospects and the recovery quest
10:45 Refreshment Break
11:15 Altered Images: Raising our game in a post election landscape 
12:15 Lunch Break
13:15 Vital Statistics: Global insights from association heads
14:30 Sector Summits – breakout sessions - The power of discussion
15:45 Refreshment Break
16:15 The View from Vancouver: What London 2012 and Glasgow 2014 can learn from the Vancouver Experience
17:00 Summary and close to day one   

19:00 Departures for off site dinner in Glasgow     

Tuesday 6 July
Brand and Communications   

07:30 Registration opens
08:45 Opening to day two
09:00 Beyond Logo: The importance of communicating brand
10:00 Brands on Film: Moving marketing in line with consumer behaviour
10:50 Refreshment Break
11:20 Classroom Choice: Educational streams for event practitioners 
12.15 Classroom Choice II: Educational streams for event practitioners
13:10 Summary and Close
13:40 Lunch and departures     

 The organisers reserve the right to make changes to the programme without notice. 

The Summer Eventia 2010: Session Descriptors 

Monday, 5 July  

Economic prospects and the recovery quest - imperatives for the UK events and business tourism industries
Dr Dominic Swords, an expert in economic intelligence, formerly for the Bank of England, and a leading business economist at the Henley Business School, maps out the current economic landscape and makes predictions relevant to our business development considerations. 

Altered Images: Raising our game in a post election landscape
Following the General Election, the former editor of The Herald newspaper Charles McGee takes over from Jeremy Paxman to interview three political and economic heavyweights. What does the new political climate mean for your business and how will economic recovery be affected?    
Speakers: Dr Dominic Swords, John Greenway, Dr Lesley Sawers  

Vital Statistics: Global insights from association heads 
In a true spirit of togetherness, leading event trade associations with a global perspective present insightful research findings. How does the UK sector compare with events professionals working abroad and what can we learn from overseas trends?    
Speakers: Didier Scaillet, MPI, Debbie Donaldson SITE, Richard Foulkes, ISES, Paul Tilston, ITM, Rohit Talwar, ICCA, Deborah Sexton, PCMA and Mark Saxby, Eventia  

Sector Summits: The power of discussion 
Whichever part of the events industry you work in, there’s a host of issues that can be overcome by collaborative discussion. This is your chance to air concerns, debate solutions and agree on best practice. Conclusions will be relayed back to all conference delegates for the future development of the industry. Break-out rooms will be split into the following sectors: Venues / Hotels, Suppliers, Destinations, Buyers (corporate, public sector, association), and Agency Buyers. Each room will have six topics for discussion.

The View from Vancouver: What London 2012 and Glasgow 2014 can learn from the Vancouver Experience
Claire Smith, Vice President Sales and Marketing from the Vancouver Convention Centre shares her experiences following the Winter Games.  Now that the spotlight has shifted to London, hear what event suppliers and UK destinations can really expect when the Olympics roadshow rolls into town. 

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Tuesday, 6 July  

Beyond Logo: The importance of communicating brand 
Leading brand strategist Mary-Jo Jacobi reveals the secrets of developing and protecting your company brand. Learn the importance of identifying brand values and remaining true to them. Why is brand health so important and how does it relate to the success and failure of a business?  
Speaker: Mary-Jo Jacobi, Leading reputation and brand strategist

Brands on Film: Moving marketing in line with consumer behaviour 
Google UK's Andrew Barke will discuss the rise in video marketing and the use of YouTube to amplify brand and increase the life-span of event activity. This not-to-be-missed session will inspire new ways of integrating social media and building community around event activity. 
Speaker: Andrew Barke, Industry Head - Agency, Google UK Ltd 

Classroom Choice: Educational streams for events practitioners 
Choose one from:
Perspectives on Global Procuring 
How Technology is Helping Events to Embrace the Communications Age - Speakers: Chris Elmitt, Crystal Interactive & Anthony Miller, Active Events
Demystifying TOMS & VAT - Speaker: David Bennett, Saffery Champness
Driving Destination Marketing

Chaser User Group
Tim Clark, Velvet Software

Classroom Choice II: Educational streams for event practitioners
Choose one from:
2012 and Beyond: The opportunities for the UK events industry - Speaker: Mark Howell, Visit London
Measuring ROI: A masterclass for believers and non-believers alike
Inspiring Content for Effective Events - Speaker: Kenny Holmes, Imagination UK
Acting Responsibly - CSR's place at the table - Speaker: Sam Wilson, Eco Events

Chaser User Group
Tim Clark, Velvet Software

Note: From 11.20 to 13.00 delegates will also be able to drop into a Social Media Clinic and have their questions answered or pick up top tips on amplifying their brand messages online. Destinations, venues and agents who use or incorporate the Chaser software package will also be invited to attend one of two Chaser User Groups run by Velvet Software.

Summary and Close to Event 

Lunch and Departures

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Headline Sponsor

Host Sponsor


  • IGH


  • Imex


  • Star Alliance
  • Spanish Tourist Board


  • Millenium Gloucester Hotel
  • BMI
  • Event Assured
  • Crystal Interactive

Media Partner

  • C & I T Travel
  • Meetings Review
  • Event Magazine
  • CAT Publications
  • The Drum
  • Stand Out