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An Event Industry First: Google to speak at Summer Eventia

Andrew Barke of Google will be presenting a keynote session at The Summer Eventia. The session is entitled ‘Brands on Film’ and will address the issues of how companies can use video to amplify and increase the lifespan of live events. This is the first time that a global brand of this magnitude has addressed the event industry.

Andrew Barke, industry head – agency, Google UK Ltd said: “The use of video and channels such as YouTube can greatly amplify and increase the life-span of a live event. These activities are really important both for brand marketers planning their face-to-face marketing activity and for event management agencies trying to build community around their event plans.” 

Izania Downie, CEO, Eventia said: “In the run up to major events such as the 2012 Olympics, the industry needs to be thinking about how to integrate social media and video in to their plans to both enhance and amplify their events. The use of digital can help an event reach a larger audience and to engage delegates and attendees both pre and post event. This presentation will be of huge benefit to any event organiser looking to enhance their events – whether they are internal, B2B or public facing.” 

Further speaker announcement will be made over the coming weeks. 

The Summer Eventia will take place from 4th – 6th July 2010 at the SECC Glasgow. This year’s theme is ‘Raising Your Game’. Day one is focused on the financial, business and economic issues affecting the event industry and the wider economy, and day two is focused on brand and communications. 

Across the two day programme Keynote speakers and topical discussions will cover a wide variety of subjects including: 

  • Economic and political debate following the General Election.
  • Global trends across the various event sectors, including: meetings, conferences, incentives, events, travel purchasing, associations.
  • What organisations can do to increase their profile and brand.
  • Social media and its impact on the events industry. 

In addition, educational workshop sessions will cover hot topics such as: 

  • Procurement.
  • TOMS/VAT.
  • Effective content for events.
  • Corporate Responsibility.  

Registration is now open by going to www.eventia.org.uk 

Follow Eventia on twitter: @Eventia

 

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